Kris Wnuk: “Using Data to generate your Personas and their Needs/Requirements”
Uppladdad av Anna Eriksson on september 22, 2020
Data-driven product discovery and evolution has become the main driver for business growth and competitive advantage. This talk revisits the fundamentals of requirements engineering from a data-driven perspective and points out the promising avenues for finding the growth potential based on the data that your customers generate. We discuss the main transformational steps towards data-driven requirements engineering and organizational challenges.